Rob Cherry - Fire Flower Vice President

FFLWF Stock  USD 0.12  0.00  0.00%   

President

Mr. Rob Cherry serves Vice President General Merchandise Manager of the Company.
Phone833 680 4948
Webhttps://fireandflower.com

Fire Flower Management Efficiency

The company has return on total asset (ROA) of (0.1137) % which means that it has lost $0.1137 on every $100 spent on assets. This is way below average. Similarly, it shows a return on equity (ROE) of (0.6955) %, meaning that it generated substantial loss on money invested by shareholders. Fire Flower's management efficiency ratios could be used to measure how well Fire Flower manages its routine affairs as well as how well it operates its assets and liabilities.
The company has accumulated 1.71 M in total debt with debt to equity ratio (D/E) of 0.42, which is about average as compared to similar companies. Fire Flower Holdings has a current ratio of 1.45, which is within standard range for the sector. Debt can assist Fire Flower until it has trouble settling it off, either with new capital or with free cash flow. So, Fire Flower's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Fire Flower Holdings sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Fire to invest in growth at high rates of return. When we think about Fire Flower's use of debt, we should always consider it together with cash and equity.

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Fire Flower Holdings Corp. operates as an independent cannabis retailer in Canada and the United States. The company also operates Hifyre digital retail and analytics platform Spark Perks customer loyalty program cannabis websites and content platforms under the PotGuide and Wikileaf names and Pineapple Express, a delivery platform. Fire Flower operates under Pharmaceutical Retailers classification in the United States and is traded on OTC Exchange. It employs 8 people. Fire Flower Holdings [FFLWF] is a Pink Sheet which is traded through a dealer network over-the-counter (OTC).

Management Performance

Fire Flower Holdings Leadership Team

Elected by the shareholders, the Fire Flower's board of directors comprises two types of representatives: Fire Flower inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Fire. The board's role is to monitor Fire Flower's management team and ensure that shareholders' interests are well served. Fire Flower's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Fire Flower's outside directors are responsible for providing unbiased perspectives on the board's policies.
Sharon Ranson, Director
Mike Vioncek, COO
Norman Inkster, Director
Isaac Watson, Vice President - Product Development and Retail Experience
John Chou, Interim Officer
Trevor Fencott, President CEO, Director
Chris Bolivar, Vice President - Brand andMarketing
Ken Doige, VP Management
Jesse Cheetham, Vice President of Human Resources
Nathan Mison, Vice President - Government and Stakeholder Relations
Matthew Anderson, Vice President - Business and Legal Affairs
Nadia Vattovaz, CFO
Donald Wright, Director
Matthew Hollingshead, Chief Inc
Seshadri Chari, Director
Stephane Trudel, CEO Director
Rob Cherry, Vice President
Harvey Shapiro, Chairman of the Board

Fire Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right pink sheet is not an easy task. Is Fire Flower a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Fire Flower in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Fire Flower's short interest history, or implied volatility extrapolated from Fire Flower options trading.

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When running Fire Flower's price analysis, check to measure Fire Flower's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Fire Flower is operating at the current time. Most of Fire Flower's value examination focuses on studying past and present price action to predict the probability of Fire Flower's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Fire Flower's price. Additionally, you may evaluate how the addition of Fire Flower to your portfolios can decrease your overall portfolio volatility.
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Please note, there is a significant difference between Fire Flower's value and its price as these two are different measures arrived at by different means. Investors typically determine if Fire Flower is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Fire Flower's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.