Roku could be facing the toughest task yet of overcoming smart televisions

Roku is a streaming device that allows the user to stream Netflix and other apps right to their television. With the increasing popularity of cord cutting, these types of devices are gaining ground. However, with Roku, many believe that the stock is too high and this is because of smart televisions. Smart televisions essentially have a Roku built into the, in the essence anyone can stream Hulu or Netflix right from their television. The difference is with a smart television, a Roku is not needed.

Published over a year ago
View all stories for Roku | View All Stories
Macroaxis uses a strict editorial review process to publish stories and blog posts. Our publishers support our company and may receive a small commission when the partner links or references are utilized. Commissions do not affect the opinions or evaluations of our editorial team. The information our editors and media partners deliver is confidential and licensed for your sole use as a Macroaxis user. We reserve all rights to the content of this article, and therefore copying or distributing this story in whole or in part is strictly prohibited.

Reviewed by Rifka Kats

Since the beginning of 2018, the stock has depreciated and this has investors questioning if Roku is a viable company going forward. To understand this clearer, first we have to evaluate is streaming will continue to grow and eventually be the number one way to consume entertainment. Given the certain circumstances, this appears to be the case and this is in favor of Roku.

Typically, a company's financial statements are the reports that show the financial position of the company. There are three main documents that fall into the category of financial statements. These documents include Roku income statement, its balance sheet, and the statement of cash flows. Potential Roku investors and stakeholders use financial statements to determine how well the company is positioned to perform in the future. Although Roku investors may use each financial statement separately, they are all related. The changes in Roku's assets and liabilities, for example, are also reflected in the revenues and expenses that we see on Roku's income statement, which results in the company's gains or losses. Cash flows can provide more information regarding cash listed on a balance sheet, but not equivalent to net income shown on the income statement. Please read more on our technical analysis and fundamental analysis pages.
The goal of Roku fundamental analysis is to do accurate financial forecasts. There are several possible objectives to fundamental analysis, such as projecting of Roku performance into the future periods or doing a reasonable stock valuation. The intrinsic value of Roku shares is the value that is considered the true value of the share. If the intrinsic value of Roku is higher than its market price, buying is generally recommended. If it is equal to the market price, it is recommended to hold; and if it is less than the market price, then one should sell all shares Roku. Please read more on our fundamental analysis page.

How effective is Roku in utilizing its assets?

Roku Inc reports assets on its Balance Sheet. It represents the amount of Roku resources that either has an existing economic value or will provide some form of benefits in the future. By effectively utilizing its assets, Roku aims to generate revenue, control costs, drive operational efficiency, and enhance profitability. Optimizing asset utilization helps maximize shareholder value and maintain a competitive position in the Movies & Entertainment space. To get a better handle on how balance sheet or income statements item affect Roku volatility, please check the breakdown of all its fundamentals.

Are Roku Earnings Expected to grow?

The future earnings power of Roku involves the interaction of many company-specific, industry, and economic forces. Earnings estimates embody investors' opinions of Roku factors such as sales growth, product demand, competitive industry environment, profit margins, and cost controls. Roku stock prices adjust as these expectations change or are proven wrong. The main thing to remember is that equities with high expected earnings growth tend to underperform the market because it is usually difficult to meet the market's high expectations. Companies with low earnings expectations tend to do better than expected. Please use our latest analysis of Roku expected earnings.

Roku Gross Profit

Roku Gross Profit growth is one of the most critical measures in evaluating the company. The Gross Profit growth rate is calculated simply by comparing Roku previous period's values with its current period's values. Each time period you're measuring should be of equal lengths the increase or decrease, in a company's Gross Profit between two periods. Here we show Roku Gross Profit growth over the last 10 years. Please check Roku's gross profit and other fundamental indicators for more details.

A Deeper Perspective On Roku

Secondly, we have to evaluate the smart television market, which seems to be growing as technology advances. If this is the case, people will become less dependent on the Roku product line. This is difficult to estimate right now because it depends on adoption rates and the advancement of technology.  

Competition is not only limited to the smart television industry, but also other companies such as Apple that have Apple TV. This product allows users to stream, but the user also has access to the iTunes store and can purchase movies and television shows. Roku has an uphill battle and with the recent drop in stock price, it could be a difficult one at best.  

Roku might be on the decline and it could take something impressive to stop the fall. As annual statement begin emerging, take a deep dive into them and see where Roku and competitors plan on going in 2018. This company may need to shift gears as smart televisions increase in popularity. Not only that, but with two large investment firms downgrading the stock, people may begin to worry and leave for another company. Understanding the financials and visions of executive management is crucial in this situation. Roku may not be the best right now, but that doesn’t mean there isn’t any value.

Building efficient market-beating portfolios requires time, education, and a lot of computing power!

The Portfolio Architect is an AI-driven system that provides multiple benefits to our users by leveraging cutting-edge machine learning algorithms, statistical analysis, and predictive modeling to automate the process of asset selection and portfolio construction, saving time and reducing human error for individual and institutional investors.

Try AI Portfolio Architect

Editorial Staff

This story should be regarded as informational only and should not be considered a solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Nathan Young do not own shares of Roku Inc. Please refer to our Terms of Use for any information regarding our disclosure principles.

Would you like to provide feedback on the content of this article?

You can get in touch with us directly or send us a quick note via email to editors@macroaxis.com