Comscore Stock Today

SCOR Stock  USD 15.40  0.05  0.33%   

Performance

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Odds Of Distress

Over 62

 
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Comscore is selling at 15.40 as of the 29th of March 2024; that is 0.33 percent increase since the beginning of the trading day. The stock's lowest day price was 15.31. Comscore has more than 62 % chance of experiencing financial distress in the next few years of operation. It also generated negative returns for investors over the last 90 days. Equity ratings for Comscore are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 28th of February 2024 and ending today, the 29th of March 2024. Click here to learn more.
Business Domain
Media & Entertainment
IPO Date
27th of June 2007
Category
Communication Services
comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company has 4.76 M outstanding shares of which 107.31 K shares are at this time shorted by private and institutional investors with about 4.0 trading days to cover. More on Comscore

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Comscore Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Comscore's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Comscore or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
CEO and DirectorSerge Matta
Old NameETFS 1x Daily Short Corn ETC
Business ConcentrationAdvertising, Internet Content & Information, Communication Services, NASDAQ Composite, NASDAQ Composite Total, Communication Services, Media, Internet Content & Information, Communication Services (View all Sectors)
Average Analyst Recommendation
Analysts covering Comscore report their recommendations after researching Comscore's financial statements, talking to executives and customers, or listening in on Comscore's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Comscore. The Comscore consensus assessment is calculated by taking the average forecast from all of the analysts covering Comscore.
Financial Strength
Based on the measurements of operating efficiency obtained from Comscore's historical financial statements, Comscore may be sliding down financialy. It has an above-average likelihood of going through some form of financial trouble next quarter. Financial strength of Comscore is based on its profitability, leverage, liquidity, source of funds, and operating efficiency.
Current ValueLast YearChange From Last Year 10 Year Trend
Asset Turnover0.810.7558
Notably Up
Slightly volatile
Gross Profit Margin0.650.4172
Way Up
Slightly volatile
Total Current Liabilities136.3 M182.6 M
Way Down
Slightly volatile
Non Current Liabilities Total100.4 M64.7 M
Way Up
Slightly volatile
Total Assets501.5 M491.3 M
Fairly Up
Slightly volatile
Total Current Assets143.3 M98 M
Way Up
Very volatile
Comscore's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Comscore's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Comscore's financial leverage. It provides some insight into what part of Comscore's total assets is financed by creditors.
By using current balance sheet information, investors can analyze the liability, assets, and equity on Comscore's books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Comscore deploys its capital and how much of that capital is borrowed.
Liquidity
Comscore cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company currently holds 46.98 M in liabilities with Debt to Equity (D/E) ratio of 0.14, which may suggest the company is not taking enough advantage from borrowing. Comscore has a current ratio of 0.59, indicating that it has a negative working capital and may not be able to pay financial obligations when due. Debt can assist Comscore until it has trouble settling it off, either with new capital or with free cash flow. So, Comscore's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Comscore sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Comscore to invest in growth at high rates of return. When we think about Comscore's use of debt, we should always consider it together with cash and equity.

Capital Expenditures

24.98 Million
Comscore (SCOR) is traded on NASDAQ Exchange in USA. It is located in 11950 Democracy Drive, Reston, VA, United States, 20190 and employs 1,175 people. Comscore is listed under Advertising category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 74.52 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Comscore's market, we take the total number of its shares issued and multiply it by Comscore's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Comscore conducts business under Media sector and is part of Communication Services industry. The entity has 4.76 M outstanding shares of which 107.31 K shares are at this time shorted by private and institutional investors with about 4.0 trading days to cover. Comscore currently holds about 19.63 M in cash with 28.93 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.21.
Check Comscore Probability Of Bankruptcy
Ownership Allocation
The market capitalization of Comscore is currently $74.52 Million. Comscore retains significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Since such a large part of the company is owned by insiders, it is advisable to analyze if each of these insiders have been buying or selling the stock in recent months. Be advised that no matter how volatile the entity is, if the real value of the firm is more than the value suggested by the market, you should consider buying it.
Check Comscore Ownership Details

Comscore Stock Price Odds Analysis

In regard to a normal probability distribution, the odds of Comscore jumping above the current price in 90 days from now is about 91.15%. The Comscore probability density function shows the probability of Comscore stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days Comscore has a beta of 0.2468. This usually implies as returns on the market go up, Comscore average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding Comscore will be expected to be much smaller as well. Additionally, comscore has an alpha of 0.1194, implying that it can generate a 0.12 percent excess return over NYSE Composite after adjusting for the inherited market risk (beta).
  Odds Below 15.4HorizonTargetOdds Above 15.4
8.79%90 days
 15.40 
91.15%
Based on a normal probability distribution, the odds of Comscore to move above the current price in 90 days from now is about 91.15 (This Comscore probability density function shows the probability of Comscore Stock to fall within a particular range of prices over 90 days) .

Comscore Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Comscore that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Comscore's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Comscore's value.
InstituionRecorded OnShares
Squarepoint Ops Llc2023-09-30
249.4 K
Clear Harbor Asset Management, Llc2023-09-30
172.6 K
Northern Trust Corp2023-09-30
162.8 K
Samjo Capital, Llc2023-09-30
141 K
Nuveen Asset Management, Llc2023-09-30
136.9 K
Citadel Advisors Llc2023-09-30
122.5 K
Cerberus Capital Management Lp2023-12-31
109.7 K
Royce & Associates, Lp2023-12-31
98.8 K
Pinnacle Associates Inc2023-09-30
83 K
Weiss Multi-strategy Advisers Llc2023-09-30
M
Westerly Capital Management Llc2023-09-30
6.2 M
View Comscore Diagnostics

Comscore Historical Income Statement

Comscore Income Statement is one of the three primary financial statements used for reporting Comscore's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Comscore revenue and expense. Comscore Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, Comscore's Income Tax Expense is relatively stable compared to the past year. As of 03/29/2024, Non Recurring is likely to grow to about 62.9 M, while Selling And Marketing Expenses is likely to drop slightly above 6.4 M. View More Fundamentals

Comscore Stock Against Markets

Picking the right benchmark for Comscore stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Comscore stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Comscore is critical whether you are bullish or bearish towards Comscore at a given time. Please also check how Comscore's historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Comscore without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Comscore Corporate Directors

Comscore corporate directors refer to members of a Comscore board of directors. The board of directors generally takes responsibility for the Comscore's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Comscore's board members must vote for the resolution. The Comscore board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.

How to buy Comscore Stock?

Before investing in Comscore, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in Comscore. To buy Comscore stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of Comscore. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase Comscore stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located Comscore stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased Comscore stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as Comscore, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy Comscore Stock please use our How to Invest in Comscore guide.

Already Invested in Comscore?

The danger of trading Comscore is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Comscore is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Comscore. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Comscore is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Comscore is a strong investment it is important to analyze Comscore's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Comscore's future performance. For an informed investment choice regarding Comscore Stock, refer to the following important reports:
Check out World Market Map to better understand how to build diversified portfolios, which includes a position in Comscore. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in persons.
To learn how to invest in Comscore Stock, please use our How to Invest in Comscore guide.
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When running Comscore's price analysis, check to measure Comscore's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Comscore is operating at the current time. Most of Comscore's value examination focuses on studying past and present price action to predict the probability of Comscore's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Comscore's price. Additionally, you may evaluate how the addition of Comscore to your portfolios can decrease your overall portfolio volatility.
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Is Comscore's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Comscore. If investors know Comscore will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Comscore listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Earnings Share
(19.88)
Revenue Per Share
77.183
Quarterly Revenue Growth
(0.03)
Return On Assets
0.0148
Return On Equity
(0.28)
The market value of Comscore is measured differently than its book value, which is the value of Comscore that is recorded on the company's balance sheet. Investors also form their own opinion of Comscore's value that differs from its market value or its book value, called intrinsic value, which is Comscore's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Comscore's market value can be influenced by many factors that don't directly affect Comscore's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Comscore's value and its price as these two are different measures arrived at by different means. Investors typically determine if Comscore is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Comscore's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.