Pros Holdings Stock Today

PRO Stock  USD 36.33  0.74  2.08%   

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PROS Holdings is selling at 36.33 as of the 28th of March 2024; that is 2.08 percent increase since the beginning of the trading day. The stock's open price was 35.59. PROS Holdings has about a 40 percent probability of financial distress in the next few years of operation and has generated negative returns over the last 90 days. Equity ratings for PROS Holdings are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 27th of February 2024 and ending today, the 28th of March 2024. Click here to learn more.
PROS Holdings, Inc. provides solutions that optimize the processes of selling and shopping in the digital economy worldwide. PROS Holdings, Inc. was incorporated in 1985 and is headquartered in Houston, Texas. Pros Holdings operates under SoftwareApplication classification in the United States and is traded on New York Stock Exchange. The company has 46.74 M outstanding shares of which 4.47 M shares are at this time shorted by investors with about 11.8 days to cover. More on PROS Holdings

PROS Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. PROS Holdings' investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding PROS Holdings or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
CEOAndres Reiner
Old NamePershimex Resources Corp
Business ConcentrationApplication Software, Software - Application, Information Technology, NYSE Composite, Nasdaq CTA Artificial, Information Technology, Software, Software—Application, Technology (View all Sectors)
PROS Holdings (PRO) is traded on New York Stock Exchange in USA. It is located in 3200 Kirby Drive, Houston, TX, United States, 77098 and employs 1,486 people. PROS Holdings is listed under Application Software category by Fama And French industry classification. The company currently falls under 'Mid-Cap' category with a total capitalization of 1.65 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate PROS Holdings's market, we take the total number of its shares issued and multiply it by PROS Holdings's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. PROS Holdings runs under Software sector within Information Technology industry. The entity has 46.74 M outstanding shares of which 4.47 M shares are at this time shorted by investors with about 11.8 days to cover. PROS Holdings has about 203.63 M in cash with 9.88 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 4.75.
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Ownership Allocation
PROS Holdings has a total of 46.74 Million outstanding shares. The majority of PROS Holdings outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in PROS Holdings to benefit from reduced commissions. Accordingly, institutional investors are subject to a different set of regulations than regular investors in PROS Holdings. Please pay attention to any change in the institutional holdings of PROS Holdings as this could imply that something significant has changed or is about to change at the company. Remember, it does not matter who owns the company or if the company is currently losing money. If the true value of the company is more than the market pays for it currently, you can still have a good investment opportunity.
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PROS Stock Price Odds Analysis

Contingent on a normal probability distribution, the odds of PROS Holdings jumping above the current price in 90 days from now is about 22.86%. The PROS Holdings probability density function shows the probability of PROS Holdings stock to fall within a particular range of prices over 90 days. Considering the 90-day investment horizon PROS Holdings has a beta of -0.5675 indicating as returns on benchmark increase, returns on holding PROS Holdings are expected to decrease at a much lower rate. During the bear market, however, PROS Holdings is likely to outperform the market. Additionally, pROS Holdings has a negative alpha, implying that the risk taken by holding this instrument is not justified. The company is significantly underperforming NYSE Composite.
  Odds Below 36.33HorizonTargetOdds Above 36.33
76.86%90 days
 36.33 
22.86%
Based on a normal probability distribution, the odds of PROS Holdings to move above the current price in 90 days from now is about 22.86 (This PROS Holdings probability density function shows the probability of PROS Stock to fall within a particular range of prices over 90 days) .

PROS Holdings Risk Profiles

Investors will always prefer to have the highest possible return on investment while minimizing volatility. PROS Holdings market risk premium is the additional return an investor will receive from holding PROS Holdings long position in a well-diversified portfolio. The market premium is part of the Capital Asset Pricing Model (CAPM), which most analysts and investors use to calculate the acceptable rate of return on investment in PROS Holdings. At the center of the CAPM is the concept of risk and reward, which is usually communicated by investors using alpha and beta measures. Although PROS Holdings' alpha and beta are two of the key measurements used to evaluate PROS Holdings' performance over the market, the standard measures of volatility play an important role as well.

PROS Stock Against Markets

Picking the right benchmark for PROS Holdings stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in PROS Holdings stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for PROS Holdings is critical whether you are bullish or bearish towards PROS Holdings at a given time. Please also check how PROS Holdings' historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in PROS Holdings without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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PROS Holdings Corporate Directors

PROS Holdings corporate directors refer to members of a PROS Holdings board of directors. The board of directors generally takes responsibility for the PROS Holdings' affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of PROS Holdings' board members must vote for the resolution. The PROS Holdings board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Ronald WoestemeyerCo-Founder, Executive VP of Strategic Bus. Planning and DirectorProfile
Timothy WilliamsIndependent DirectorProfile
Penelope HerscherIndependent DirectorProfile
Mariette WoestemeyerIndependent DirectorProfile

How to buy PROS Stock?

Before investing in PROS Holdings, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in PROS Holdings. To buy PROS Holdings stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of PROS Holdings. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase PROS Holdings stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located PROS Holdings stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased PROS Holdings stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as PROS Holdings, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy PROS Stock please use our How to Invest in PROS Holdings guide.

Already Invested in PROS Holdings?

The danger of trading PROS Holdings is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of PROS Holdings is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than PROS Holdings. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile PROS Holdings is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether PROS Holdings offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of PROS Holdings' financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Pros Holdings Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Pros Holdings Stock:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in PROS Holdings. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in metropolitan statistical area.
To learn how to invest in PROS Stock, please use our How to Invest in PROS Holdings guide.
You can also try the Idea Breakdown module to analyze constituents of all Macroaxis ideas. Macroaxis investment ideas are predefined, sector-focused investing themes.

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When running PROS Holdings' price analysis, check to measure PROS Holdings' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy PROS Holdings is operating at the current time. Most of PROS Holdings' value examination focuses on studying past and present price action to predict the probability of PROS Holdings' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move PROS Holdings' price. Additionally, you may evaluate how the addition of PROS Holdings to your portfolios can decrease your overall portfolio volatility.
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Is PROS Holdings' industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of PROS Holdings. If investors know PROS will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about PROS Holdings listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of PROS Holdings is measured differently than its book value, which is the value of PROS that is recorded on the company's balance sheet. Investors also form their own opinion of PROS Holdings' value that differs from its market value or its book value, called intrinsic value, which is PROS Holdings' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because PROS Holdings' market value can be influenced by many factors that don't directly affect PROS Holdings' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between PROS Holdings' value and its price as these two are different measures arrived at by different means. Investors typically determine if PROS Holdings is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, PROS Holdings' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.