Harte Hanks Stock Today

HHS Stock  USD 7.48  0.01  0.13%   

Performance

8 of 100

 
Low
 
High
OK

Odds Of Distress

Less than 3

 
100  
 
Zero
Very Low
Harte Hanks is selling for under 7.48 as of the 29th of March 2024; that is 0.13 percent increase since the beginning of the trading day. The stock's lowest day price was 7.3. Harte Hanks has a very small chance of experiencing financial distress in the next few years but had a somewhat ok performance during the last 90 days. Equity ratings for Harte Hanks are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 9th of April 2022 and ending today, the 29th of March 2024. Click here to learn more.
Business Domain
Media & Entertainment
IPO Date
4th of November 1993
Category
Industrials
Classification
Communication Services
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts. Harte Hanks operates under Advertising Agencies classification in the United States and is traded on NASDAQ Exchange. The company has 7.22 M outstanding shares of which 20.77 K shares are currently shorted by investors with about 2.96 days to cover. More on Harte Hanks

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Harte Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Harte Hanks' investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Harte Hanks or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
CEOPhilip Galati
Thematic Ideas
(View all Themes)
Old Names[ARTSTOR - Dusseldorf Stock Exchang, HHS, ARTSTOR - Frankfurt Stock Exchang]
Business ConcentrationAdvertising, Media & Entertainment, Communication Services, NASDAQ Composite, Corona Opportunity, Millennials Best, Communication Services, Media, Advertising Agencies, Communication Services (View all Sectors)
Average Analyst Recommendation
Analysts covering Harte Hanks report their recommendations after researching Harte Hanks' financial statements, talking to executives and customers, or listening in on Harte Hanks' conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Harte Hanks. The Harte consensus assessment is calculated by taking the average forecast from all of the analysts covering Harte Hanks.
Financial Strength
Based on the key indicators related to Harte Hanks' liquidity, profitability, solvency, and operating efficiency, Harte Hanks is doing better financially then in previous quarter. It has a moderate likelihood of reporting better financial numbers in April. Financial strength of Harte Hanks is based on its profitability, leverage, liquidity, source of funds, and operating efficiency.
Current ValueLast YearChange From Last Year 10 Year Trend
Asset Turnover1.021.55
Way Down
Slightly volatile
Gross Profit Margin0.450.61
Way Down
Pretty Stable
Total Current Liabilities37.2 M39.2 M
Notably Down
Slightly volatile
Non Current Liabilities Total49.3 M51.8 M
Notably Down
Slightly volatile
Total Assets102.6 M108 M
Notably Down
Slightly volatile
Total Current Assets56.7 M59.7 M
Notably Down
Slightly volatile
Harte Hanks' financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Harte Hanks' success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Harte Hanks' financial leverage. It provides some insight into what part of Harte Hanks' total assets is financed by creditors.
By using current balance sheet information, investors can analyze the liability, assets, and equity on Harte Hanks' books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Harte Hanks deploys its capital and how much of that capital is borrowed.
Liquidity
Harte Hanks cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company has 22.32 M in debt with debt to equity (D/E) ratio of 49.9, demonstrating that the company may be unable to create cash to meet all of its financial commitments. Harte Hanks has a current ratio of 1.97, which is typical for the industry and considered as normal. Debt can assist Harte Hanks until it has trouble settling it off, either with new capital or with free cash flow. So, Harte Hanks' shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Harte Hanks sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Harte to invest in growth at high rates of return. When we think about Harte Hanks' use of debt, we should always consider it together with cash and equity.

Other Non Cash Items

(457,800)
Harte Hanks (HHS) is traded on NASDAQ Exchange in USA. It is located in 2 Executive Drive, Chelmsford, MA, United States, 01824 and employs 2,500 people. Harte Hanks is listed under Advertising category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a total capitalization of 53.91 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Harte Hanks's market, we take the total number of its shares issued and multiply it by Harte Hanks's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Harte Hanks runs under Media sector within Communication Services industry. The entity has 7.22 M outstanding shares of which 20.77 K shares are currently shorted by investors with about 2.96 days to cover. Harte Hanks has about 10.57 M in cash with 12.65 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.5.
Check Harte Hanks Probability Of Bankruptcy
Ownership Allocation
The market capitalization of Harte Hanks is $53.91 Million. Harte Hanks secures significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Since such a large part of the company is owned by insiders, it is advisable to analyze if each of these insiders have been buying or selling the stock in recent months. Note, that even with substantial debt, if the true value of the firm is larger than the current market value, you may still be able to generate positive returns on investment in this company at some point.
Check Harte Ownership Details

Harte Stock Price Odds Analysis

Attributed to a normal probability distribution, the odds of Harte Hanks jumping above the current price in 90 days from now is about 60.87%. The Harte Hanks probability density function shows the probability of Harte Hanks stock to fall within a particular range of prices over 90 days. Considering the 90-day investment horizon Harte Hanks has a beta of 0.2254. This usually indicates as returns on the market go up, Harte Hanks average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding Harte Hanks will be expected to be much smaller as well. Additionally, harte Hanks has an alpha of 0.0659, implying that it can generate a 0.0659 percent excess return over NYSE Composite after adjusting for the inherited market risk (beta).
  Odds Below 7.48HorizonTargetOdds Above 7.48
38.84%90 days
 7.48 
60.87%
Based on a normal probability distribution, the odds of Harte Hanks to move above the current price in 90 days from now is about 60.87 (This Harte Hanks probability density function shows the probability of Harte Stock to fall within a particular range of prices over 90 days) .

Harte Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Harte Hanks that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Harte Hanks' outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Harte Hanks' value.
InstituionRecorded OnShares
Renaissance Technologies Corp2023-12-31
30.1 K
Two Sigma Investments Llc2023-12-31
28.6 K
Northern Trust Corp2023-12-31
27.3 K
Two Sigma Advisers, Llc2023-12-31
26.5 K
Blackrock Inc2023-12-31
25.1 K
Dimensional Fund Advisors, Inc.2023-12-31
22.9 K
Citadel Advisors Llc2023-09-30
19.3 K
State Street Corporation2023-12-31
18.8 K
Ubs Group Ag2023-12-31
375
Westerly Capital Management Llc2023-12-31
697.1 K
Blair William & Co2023-12-31
660.8 K
View Harte Hanks Diagnostics

Harte Hanks Historical Income Statement

Harte Hanks Income Statement is one of the three primary financial statements used for reporting Harte's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Harte Hanks revenue and expense. Harte Hanks Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, Harte Hanks' Total Operating Expenses is comparatively stable compared to the past year. Net Income is likely to gain to about 29.1 M in 2024, whereas Total Revenue is likely to drop slightly above 186.9 M in 2024. View More Fundamentals

Harte Stock Against Markets

Picking the right benchmark for Harte Hanks stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Harte Hanks stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Harte Hanks is critical whether you are bullish or bearish towards Harte Hanks at a given time. Please also check how Harte Hanks' historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Harte Hanks without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Harte Hanks Corporate Directors

Harte Hanks corporate directors refer to members of a Harte Hanks board of directors. The board of directors generally takes responsibility for the Harte Hanks' affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Harte Hanks' board members must vote for the resolution. The Harte Hanks board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Melvin KeatingIndependent DirectorProfile
William FarleyIndependent DirectorProfile
Maureen OConnellIndependent DirectorProfile
Scott KeyIndependent DirectorProfile

How to buy Harte Stock?

Before investing in Harte Hanks, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in Harte Hanks. To buy Harte Hanks stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of Harte Hanks. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase Harte Hanks stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located Harte Hanks stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased Harte Hanks stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as Harte Hanks, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy Harte Stock please use our How to Invest in Harte Hanks guide.

Already Invested in Harte Hanks?

The danger of trading Harte Hanks is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Harte Hanks is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Harte Hanks. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Harte Hanks is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Harte Hanks is a strong investment it is important to analyze Harte Hanks' competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Harte Hanks' future performance. For an informed investment choice regarding Harte Stock, refer to the following important reports:
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Harte Hanks. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in rate.
For more information on how to buy Harte Stock please use our How to Invest in Harte Hanks guide.
Note that the Harte Hanks information on this page should be used as a complementary analysis to other Harte Hanks' statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try the Earnings Calls module to check upcoming earnings announcements updated hourly across public exchanges.

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When running Harte Hanks' price analysis, check to measure Harte Hanks' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harte Hanks is operating at the current time. Most of Harte Hanks' value examination focuses on studying past and present price action to predict the probability of Harte Hanks' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harte Hanks' price. Additionally, you may evaluate how the addition of Harte Hanks to your portfolios can decrease your overall portfolio volatility.
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Is Harte Hanks' industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harte Hanks. If investors know Harte will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harte Hanks listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.90)
Earnings Share
3.07
Revenue Per Share
26.196
Quarterly Revenue Growth
(0.1)
Return On Assets
0.0466
The market value of Harte Hanks is measured differently than its book value, which is the value of Harte that is recorded on the company's balance sheet. Investors also form their own opinion of Harte Hanks' value that differs from its market value or its book value, called intrinsic value, which is Harte Hanks' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harte Hanks' market value can be influenced by many factors that don't directly affect Harte Hanks' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harte Hanks' value and its price as these two are different measures arrived at by different means. Investors typically determine if Harte Hanks is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harte Hanks' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.